Communication platforms – Sanshin Zen Community http://sanshinzencommunity.org/ Wed, 23 Nov 2022 05:07:18 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://sanshinzencommunity.org/wp-content/uploads/2021/06/icon-150x150.png Communication platforms – Sanshin Zen Community http://sanshinzencommunity.org/ 32 32 eBay positions itself as the platform for sellers to scale their business globally: Best Media Info https://sanshinzencommunity.org/ebay-positions-itself-as-the-platform-for-sellers-to-scale-their-business-globally-best-media-info/ Wed, 23 Nov 2022 04:17:49 +0000 https://sanshinzencommunity.org/ebay-positions-itself-as-the-platform-for-sellers-to-scale-their-business-globally-best-media-info/ Click on the image to watch TVC eBay has launched its “eBay” seller-focused marketing campaign. Export Ka Expert’. The campaign shows how eBay serves as a partner for Indian sellers, enabling them to expand their business globally. The pan-India digital and OTT campaign aims to address Indian exporters’ problems and highlights the solutions provided by […]]]>

Click on the image to watch TVC

eBay has launched its “eBay” seller-focused marketing campaign. Export Ka Expert’. The campaign shows how eBay serves as a partner for Indian sellers, enabling them to expand their business globally.

The pan-India digital and OTT campaign aims to address Indian exporters’ problems and highlights the solutions provided by eBay to overcome these challenges as a business partner. It further explains how the platform organizes a successful export journey with the right kind of tools, account management and support for every exporter. Export Ka Expert, a seller-focused campaign communicates with its audience through several video assets that will be released in a phased manner.

The main film opens in a yoga studio with two acquaintances having a conversation while working out. One of the two shares his frustration with the challenges he faces when doing cross-border export business. It further explains how other global markets act as competitors and not as partners, which impacts its business performance and overall success in global markets. Another class member overhears their conversation and introduces eBay as a seller-focused platform that serves as an advisor and supports the business. It further discusses how eBay helps establish successful businesses and supports them to become globally competitive.

Pavan Ponnappa, Head of Category and Marketing at eBay, said: “This campaign is a reiteration of our seller-centric approach and empowers Indian sellers to build global export business on eBay. The eBay Marketplace gives sellers access to 190 marketplaces and the tools they need to market their products to millions of buyers around the world. The “Export ka Expert” campaign illustrates the challenges faced by B2C sellers in other export markets and how these issues are solved for them on eBay. We continue to focus on being the partner of choice for sellers to build a profitable business while maintaining their peace of mind.

Sagar Nidavani, Founder of Clevertize, added, “The idea of ​​presenting eBay as the ‘Ka Export Expert’ stems from the brand’s focus on seller success. The communication is developed after an in-depth study of the problems faced by current exporters on other platforms. Whether it’s a lack of control over product pricing or competition with internal market brands for businesses. eBay puts the seller first by helping them navigate the export waters with their vast experience. Our goal through this campaign is to establish eBay as the preferred choice for exporters across the country.

The film:

Info@BestMediaInfo.com

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Twitter chaos has public communications officials worried https://sanshinzencommunity.org/twitter-chaos-has-public-communications-officials-worried/ Sat, 19 Nov 2022 20:31:59 +0000 https://sanshinzencommunity.org/twitter-chaos-has-public-communications-officials-worried/ Comment this story Comment LOS ANGELES — Kate Hutton was watching a Dodgers game on a Friday night when she saw something strange in the outfield: The foul posts swayed, her TV feed shook. The city’s emergency management coordinator knew immediately what was going on and she knew the 4 million people of Los Angeles […]]]>

Comment

LOS ANGELES — Kate Hutton was watching a Dodgers game on a Friday night when she saw something strange in the outfield: The foul posts swayed, her TV feed shook.

The city’s emergency management coordinator knew immediately what was going on and she knew the 4 million people of Los Angeles would have questions. So she tweeted.

Within 10 minutes, Hutton had posted three messages from the official Los Angeles Emergency Management Department Twitter account, confirming the 7.1 magnitude quake and reminding people how to prepare.

“I joked that my muscle memory won’t be, ‘Drop it, cover it, hold on,'” Hutton said, referring to the ubiquitous West Coast earthquake preparedness mantra. “It’s going to be, ‘Grab the phone, tweet.'”

Hutton, who left the agency in 2020, is among the legion of government personnel, public safety officers and professional disaster communicators who use Twitter, where tens of millions of Americans have accounts, during a crisis. Public agencies use the platform to issue evacuation orders, warn of active shooters, dispel misinformation, and direct residents away from closed roads or to shelters. During disasters, stranded civilians use the app to call for help, evacuees use it to check on their homes, and journalists use it to gather information.

But today, the future of Twitter is in question. The site’s new owner, Elon Musk, laid off about half of the company’s 7,500 employees two weeks ago, then issued an ultimatum on Wednesday that prompted hundreds more to leave. Several crews essential to the operation of the site were reduced to one worker or none at the end of the week, and engineers said the site was at risk of failure sooner or later.

Recent turmoil and uncertainty have highlighted the extent to which our civic institutions rely on Twitter to communicate the day-to-day and essential, and raised questions about whether they are prepared for its demise.

The Post interviewed a dozen local, state and federal officials across the country, who said Twitter was one of their most effective ways to communicate with the public — they’ve seen it save lives and boost people’s lives. civic engagement. But it has also been used to spread lies and confuse. It can be both a boon and a bane, they said, and if the platform goes dark, it would reshape the way governments disseminate information.

Still, officials expressed confidence in their ability to deliver messages and warnings without Twitter, using tried-and-tested methods like email distribution lists and wireless alert systems, as well as new apps like Mastodon. and Zello.

“We’ve been sharing messages for a long time, long before Twitter existed,” said Karina Shagren, director of communications for the Washington Military Department, which oversees the state’s emergency management division. “We have always changed strategies and will do so again if necessary.”

The agency posted a public service announcement last week after losing its “official” designation as Twitter fiddled with account labels, a possible glimpse into the chaotic environment ahead. “It’s just another tool in the toolbox,” Shagren said. “But it was useful to have.”

According to a recent Pew survey, about one in five American adults use Twitter, far fewer than the number of YouTube, Facebook or Instagram users. And there can be big differences in activity depending on the region. And officials acknowledged that members of vulnerable communities and older people are the least likely to use the platform.

But Twitter is popular among governments, police forces and fire departments for a reason.

“It’s a great way to amplify a message,” said Hutton, who now works for the Seattle Office of Emergency Management. “Twitter doesn’t reach everyone in every city, but it’s a great way to get a message out into the groundwater of the public information landscape.”

So even if you’re not on Twitter, this news eventually “ripples downstream to the platforms you use to get your information,” she said.

For law enforcement trying to alert the public to an active crime scene, Twitter can be “essential,” said Salt Lake City police spokesman Brent Weisberg. That came to light last week when officers investigated a possible bomb threat at a hospital and it took hours to determine the area was safe.

“Here you have a situation involving thousands of people in a particular location, and we needed to get information out there,” Weisberg said. The department’s messages were brief – they announced the operation and noted the street to avoid – and they were picked up by local journalists.

If Twitter shut down, “the impact would be huge,” Weisberg said.

In Santa Barbara County, the local fire department responded to two of the worst disasters in California history – the Thomas Fire and the deadly mudslides that followed – and the agency has several means of communication.

But Twitter is “our primary vehicle for delivering coverage as it happens,” said Mike Ellison, one of the department’s public information officers. “If Twitter goes bankrupt, we will have to rethink the way we deliver our urgent messages.”

Outside of official channels, Twitter has also cultivated niche communities of experts and enthusiasts who play a vital role in keeping the public informed about real and impending disasters. “Fire Twitter”, for example, is particularly active and the @CAFireScanner account, which has more than 132,000 subscribers, is one of the most prolific sources of fire information across the state.

An account operator told The Washington Post in a direct message that he spends about 80 to 100 hours a week on the platform during peak fire season. In 2020, the worst season on record, Fire Twitter “helped a lot of people through this chaos,” said the scanner operator, who spoke on condition of anonymity for privacy reasons. “It would be a huge problem if Twitter were to go away.”

During a fire, people often reach out to ask where it is spreading and how to evacuate.

“You saved our lives on Twitter during the fire in August 2020”, a user wrote Last week. “It was 2 o’clock in the morning. My husband went to bed. I was on Twitter. The information you provided prompted me to get up, get the pony out of the barn, call our next door neighbors and evacuate!

Craig Ceecee, a doctoral candidate studying meteorology at Mississippi State University, also described the stakes as a matter of life and death. During the historic episode of tornadoes in the Midwest last year, tweets from Ceecee, from the account @CC_StormWatchhelped alert residents to radar activity in their area, warning them they still had time to get out.

On Thursday, Ceecee sent a moving message to his 12,000 followers, frustrated by the turmoil on Twitter: “I just pray that things are resolved,” he said. wrote.

“I realized that if we lose this method of communication, how are we going to spread the word when disaster strikes?” Ceecee said in an interview. “You might not know for hours, potentially, what’s really going on.”

The reach of the platform extends beyond disasters and police work. Officials have used Twitter, particularly in recent years, to counter conspiracy theories, many of which began or spread there. This has been most visible in recent election cycles, when voting administrators have spent hours on site dismissing baseless claims of fraud or wrongdoing.

Throughout the coronavirus pandemic, public health officials have taken a similar approach to misinformation about the virus. “We’ve spent a lot of money trying to tackle misinformation during covid,” said Brian Ferguson, assistant director of crisis communications at the California Office of Emergency Services.

In this fight, Twitter was “a very important tool for us because there are super users and influencers that we can contact to help us spread information,” he said.

For Cal Fire Capt. Robert Foxworthy, at least, a Twitter outage wouldn’t change much. His agency, the California State-Run Fire Department, is seeing a lot more activity on Facebook. “We lived in a time before Twitter,” he said. “We still have information and we will continue to release information. Twitter is only a small part of it.

Also, when high winds and wildfires knock out cell service, phones are useless and people turn to the radio, he added, which happened during the devastating Dixie Fire of the ‘last year. Foxworthy said the department didn’t plan for any contingencies in the event of a sudden Twitter outage.

“We still have it and we still use it, but if we don’t people will get information some other way,” he said. “It’s hard for some people, but think about what happened before Twitter.”

Thebault reported from Los Angeles, Sacks reported from Telluride, Colorado, and Berman reported from Washington.

Maria Sacchetti and Justin George in Washington contributed to this report.

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How Zero Trust Closes Security Gaps in Multicloud Technology Stacks https://sanshinzencommunity.org/how-zero-trust-closes-security-gaps-in-multicloud-technology-stacks/ Tue, 15 Nov 2022 20:00:00 +0000 https://sanshinzencommunity.org/how-zero-trust-closes-security-gaps-in-multicloud-technology-stacks/ This article is part of a special issue of VB. Read the full series here: Zero trust: The new security paradigm. Mergers, acquisitions, and private equity consolidations are combining companies to create new businesses, leading to more multicloud technology stacks and increased urgency to get the right zero trust. Acquisitions almost always lead to the […]]]>

This article is part of a special issue of VB. Read the full series here: Zero trust: The new security paradigm.

Mergers, acquisitions, and private equity consolidations are combining companies to create new businesses, leading to more multicloud technology stacks and increased urgency to get the right zero trust. Acquisitions almost always lead to the integration and consolidation of technology stacks, especially in the area of ​​cybersecurity. As a result, nearly all CISOs have consolidation plans on their roadmaps, up from 61% in 2021.

Ninety-six percent of CISOs also plan to consolidate their security platforms, believing that consolidating their technology stacks will help them avoid missing threats (57%) and reduce the need to find security specialists qualified (56%) while streamlining the correlation process and visualizing the results through their threat landscape (46%).

Cybersecurity vendors, including CrowdStrike, are achieving revenue growth by providing customers with a clear path to consolidate their technology stacks.

Why companies choose multicloud

Multicloud is the de facto standard for cloud infrastructure, with 89% of enterprises adopting multicloud configurations, according to Flexera’s State of the Cloud 2022 report.

The most common motivations for enterprises to adopt a multicloud approach include improving availability; the best innovations on the market; compliance requirements; bargaining parity in negotiations with cloud providers; and avoid dependence on suppliers. Large companies are also looking to gain greater geographic coverage of their global operations.

CIOs tell VentureBeat that there is a need today to develop a business case that shows how spending on multicloud infrastructure will increase cloud adoption, improve cost savings and contribute to revenue gains. Boards and C-level governance teams want to understand how spending on multicloud strategies will be secure, make economic sense, and help improve business resiliency and responsiveness.

Defining multicloud

According to Gartner’s definition, “a multicloud strategy is the deliberate use of cloud services from multiple public cloud providers for the same general class of computing solutions or workloads – almost always IaaS and/or PaaS, not SaaS. many organizations are “accidentally” becoming multicloud (due to poor governance, M&A, etc.), rather than deliberately adopting a multicloud strategy.”

Hyperscalers including Amazon AWS, Microsoft Azure, and Google Cloud Platform offer comprehensive platform-as-a-service (PaaS) and infrastructure-as-a-service (IaaS) support and support extended to developers and future roadmaps. reflecting expertise in AI and machine learning (ML).

As a result, enterprises are adopting and maintaining multicloud infrastructure strategies in order to gain access to the innovations that hyperscalers are working on today. However, developing the core skill set needed to manage each hyperscaler is an ongoing challenge for many IT departments, as are the increased costs of a multicloud strategy resulting from reduced discounts.

Multicloud strategies often have a hybrid cloud component, as most organizations also rely on the integration of private and public cloud platforms to support integrated, often parallel, tasks within an enterprise . Source: Flexera 2022 State of the Cloud Report

Getting Started with Zero Trust for Multicloud Technology Stacks

CISOs tell VentureBeat that one of the best ways to ensure the success of a Trustless Network Access (ZTNA) framework is to first make it clear to senior management and the board where it stands. set the limits of implementation. Defining which hyperscaler partner will be responsible for which area of ​​the tech stack is a table stake.

One of the best ways to do this is to use the shared responsibility model. Many organizations trust Amazon because of its clear approach to defining identity and access management (IAM). To build a ZTNA framework, organizations need to find IAM, PAM, microsegmentation, and multi-factor authentication (MFA) that can traverse each hyperscaler’s cloud platform.

AWS Shared Responsibility Model
Each hyperscaler has its unique version of the shared responsibility model, but all share a common set of guidelines that are reflected in the AWS version. The purpose of the model is to define which areas customers are responsible for in the cloud versus which areas AWS is responsible for. Source: AWS Shared Responsibility Model

Zero trust must be built in to produce results

“Zero Trust requires protection everywhere – ensuring that some of the biggest vulnerabilities such as endpoints and cloud environments are automatically and always protected,” said Kapil Raina, Vice President of Zero Trust Marketing, Identity and Data Security at CrowdStrike. , to VentureBeat during a recent interview. “Since most threats enter an enterprise environment either through the endpoint or through a workload, protection must start there and then evolve to protect the rest of the IT stack.”

Raina’s comments reflect the best way for organizations to approach securing multicloud technology stacks as part of a ZTNA framework. Initial steps include the following:

Define baseline requirements for an Identity Access Management (IAM) and Privileged Access Management (PAM) system that can span multiple hyperscalers.

Don’t settle for the IAM and PAM provided by every hyperscaler vendor, even if they promise it can fill the gaps in multicloud setups. Cyberattackers innovate faster than businesses and, in many cases, faster than cybersecurity vendors. Leverage CISO pressure on vendors to consolidate IAM, PAM, and other core applications onto a common platform. The cloud has taken over the PAM market and is the fastest growing platform for the IAM system. The majority, 70%, of new access management, governance, administration, and privileged access deployments will be on converged IAM and PAM platforms by 2025.

Reduce and eliminate emergency security projects to fix broken and inaccurate multicloud configurations.

Acquired IT teams are often embroiled in fire drills because multicloud technology stack integrations rarely go smoothly. Poor security configurations can expose thousands of endpoints and lead to intrusions and breaches. Recent CrowdStrike announcements, Google Cloud’s recent integration with Lacework, and other developments highlight why cloud-native application protection platforms (CNAPPs) are needed today.

Scott Fanning, senior director of product management, cloud security at CrowdStrike, told VentureBeat that the company’s approach to cloud infrastructure entitlement management (CIEM) enables enterprises to prevent Identity-based threats from turning into breaches due to misconfigured cloud entitlements on the public cloud. service providers. A primary design goal is to enforce least privileged access to clouds and provide continuous detection and remediation of identity threats.

Consider expanding beyond the logging and monitoring applications that each hyperscale offers to get a 360-degree view of all network activity.

On AWS, there is AWS CloudTrail and Amazon CloudWatch which monitors all API activities. On Microsoft Azure, there is Azure Security Logging and Auditing and Azure Monitor. Leaders in cloud monitoring tools include AppDynamics, Datadog, New Relic, Dynatrace, Sumo Logic, PagerDuty and many others.

Identify how an effective audit can be performed on the multicloud technology stack early in the ZTNA roadmap.

The more regulated the company, the more audits focus on the quality of securing data, especially in multicloud setups. The Health Insurance Portability and Accountability Act (HIPAA), General Data Protection Regulation (GDPR), and Payment Card Industry Data Security Standard (PCI DSS) all require ongoing audits, for example . Providing the reporting and audit trails required by these and other regulators must begin with understanding how multicloud integration plans are defined. Engineering compliance from the start of a multicloud integration effort saves millions of dollars and thousands of hours of manual reporting effort by automating each regulator’s unique reporting requirements.

Multicloud technology stacks that include AWS instances don’t need an entirely new identity infrastructure.

Quite the contrary. Creating duplicate identities increases cost, risk, overhead, and the burden of needing additional licenses. Existing Active Directory infrastructures can be extended through a variety of deployment options, each with its strengths and weaknesses. And while AWS provides key pairs for accessing Amazon Elastic Compute Cloud (Amazon EC2) instances, its security best practices recommend using Active Directory or LDAP instead.

Multicloud technology stacks are all the rage

Multicloud technology stacks are becoming more common as mergers, acquisitions, and private equity consolidations create new companies by merging existing ones.

New businesses resulting from mergers, acquisitions, and private equity consolidations must enable smooth and rapid communication between departments to maintain revenue. This is why the integration of technology stacks becomes a top priority. Closing the gaps between technology stacks must begin with a strong ZTNA framework that provides least privileged access to resources, treats each identity as a new security perimeter, and stops intrusion attempts without slowing down the business’s ability to do his work.

VentureBeat’s mission is to be a digital public square for technical decision makers to learn about transformative enterprise technology and conduct transactions. Discover our Briefings.

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Amid KFC backlash, weigh the risks of showing up on social media https://sanshinzencommunity.org/amid-kfc-backlash-weigh-the-risks-of-showing-up-on-social-media/ Sat, 12 Nov 2022 19:14:11 +0000 https://sanshinzencommunity.org/amid-kfc-backlash-weigh-the-risks-of-showing-up-on-social-media/ With KFC’s recent social media firestorm surrounding an automated promotional message, it’s important for brands and agencies to consider how to avoid communication faux pas. Across the world of advertising, teams are under pressure to always create content, whether it’s to satisfy ever-changing and often finicky algorithms on platforms or to extract more engagement from […]]]>

With KFC’s recent social media firestorm surrounding an automated promotional message, it’s important for brands and agencies to consider how to avoid communication faux pas.

Across the world of advertising, teams are under pressure to always create content, whether it’s to satisfy ever-changing and often finicky algorithms on platforms or to extract more engagement from their audience in order to prove that their work is valid for the powers that be. .

This endless need for content and to be constantly present has led to an increase in ‘celebration’ days and users’ phones and feeds are flooded with content created for brands to participate in, but that often doesn’t add up. valuable or does not encourage meaningful engagement. (and, therefore, affinity) for the brand.

Instead of just working on autopilot and going through a schedule to create content for every holiday and “national” holiday, agencies should guide their brands to value quality and alignment with purpose, and review if they should participate.

If social or content teams had the space and autonomy to take a step back from the day-to-day, the impact on the work produced would more than likely be positive, with consumers truly engaging with the brand.

This approach could have helped the team behind KFC’s automated message to think more critically about the importance of the highlighted day for the promotion, rather than casually suggesting adding more cheese to the chicken sandwiches. client.

So where do you start being more mindful and intentional about how you present yourself during the holidays?

First, go back to the treasure troves of research and audience data that many brands sit on: what motivates your customers? Having a sense of the things that matter to them and how they expect brands to show up could potentially free teams from the pressure of always showing up. Many consumers, especially younger ones, seek out authentic brands and collectively watch when their feeds, emails, and push notifications are inundated with empty Memorial Day messages.

Connect with your social media team to better understand the trends your audience is talking about and participating in. Next, identify if you have the right to participate or contribute to the trend. You may find that you can create something that resonates more than just “celebrate holiday X with our product” by paying attention to how your audience uses various platforms and choosing to engage with your brand and the ones with the others.

Finally, make sure you understand the importance outside of marketing for any dates you want to align with. Could there be a risk in not recognizing a specific commemorative date or commemoration day on your brand’s chains? Potentially, but I would dare say the number of comments from people challenging your brand will be rare.

Understand and assess the risks associated with saying nothing, and devote time and resources to the times when you can shine for the right reasons.

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One school board seat is filled, another heads to run-off https://sanshinzencommunity.org/one-school-board-seat-is-filled-another-heads-to-run-off/ Wed, 09 Nov 2022 20:24:06 +0000 https://sanshinzencommunity.org/one-school-board-seat-is-filled-another-heads-to-run-off/ Robert Faucheux, Karen Boudreaux and Ray Gregson The St. Charles Parish School Board has a new face – the winner from District 4 – after Tuesday’s election, with a second seat – the District 2 position – to be filled in the second round next month. In District 4, Karen Boudreaux and William Fahrig Jr., […]]]>
Robert Faucheux, Karen Boudreaux and Ray Gregson

The St. Charles Parish School Board has a new face – the winner from District 4 – after Tuesday’s election, with a second seat – the District 2 position – to be filled in the second round next month.

In District 4, Karen Boudreaux and William Fahrig Jr., each of the Germans, fought for the spot. Boudreaux won, squeezing 51% of the 2,122 votes cast. Only 48 votes separate the two candidates.

Boudreaux said his decision to run for the board came after a year of careful consideration and conversation with his district’s then-current representative.

“When I discussed the true role and responsibilities of the position, it confirmed that my education, experience, community service and current involvement as a parent in the school system would be an asset to the board,” said Boudreaux. “I believe that my military service, community service and continuing education make me qualified for this seat. As a veteran, I understand that one must follow the chain of command to honor and respect teachers and administration Having an MBA I can also navigate the business side of our school system to include the budget My current counseling degree program will be an asset in communicating effectively with other board members, parents , staff, caregivers and children.

She added that it is important to recognize that public schools in St. Charles Parish continue to operate and achieve high standards.

“As one of eight board members, I will advocate for fair accountability, safe and secure campuses, high quality teaching and learning, social and emotional well-being, progress in special needs and financial responsibility,” she said.

District 2 saw Robert Faucheux of Luling, Barbara Fuselier of Luling, Raymond Gregson of Luling and Precious Singleton-Alexander of Ama compete to represent the region.

Gregson got 31% of the vote, while Faucheux got 29%. The two candidates will fight for the place in a second round in December. Fuselier received 21% of the vote, while 18% of voters chose Singleton-Alexander.

Gregson said his personal interest in preserving and improving the quality of the school system led him to run for the District 2 seat.

“I am the father of three SCPPS students and my wife is an educator at JB Martin Middle,” he said. “I want to be an advocate for students in our parish. Our school system has a tradition of excellence. We have the opportunity to build and improve our neighborhood. I want our students and staff to come to school inspired every day.

Gregson said he has a wide range of experiences that uniquely qualify him for the job.

“I’ve owned a business, worked in the school services industry, been a professional and college baseball umpire, and currently own a digital marketing business,” he said. “I am a parent, which the St. Charles Parish School Board does not currently have on the board. As an expert in digital marketing, I know the best communication practices by proactively using modern communication platforms. I know how to reach the right audience and what data points to use as metrics to get the most out of communication efforts. Furthermore, as a referee, it is my duty to maintain the integrity of the game. I must be trustworthy, impartial, dedicated and have the highest integrity. I will bring these skills to my service with the St. Charles Parish School Board.

Gregson said if elected, he would work to increase community involvement in the school system.

“Our schools are a source of pride for our community, and we need the people of our parish to be involved at all levels,” he said. “We have many Hahnville and Destrehan graduates living in our community. We need alumni associations that involve our alumni. Participation in school should not end when a person graduates. These schools are our schools. They belong to the community, and the community must feel a sense of involvement.

Faucheux said he had thought about running for 12 years, but decided to run during his grandson’s ring night ceremony two years ago.

“I witnessed how inappropriate that evening was and how much we slipped into nasty behavior disguised as celebration,” he said. “I also started looking at our school district’s equity policy. It’s more harmful to our school system than helpful. On top of all that, it’s time to answer the tough questions. Why is Louisiana at the bottom of the list in school rankings? Why is the average seniority of a teacher only five years? Why is there an increase in homeschooling? Is ‘inclusion’ really good for the whole class? »

Faucheux said there were several things that made him uniquely qualified to race.

“I recently retired, which gives me the time and energy to devote to this role,” he said. “I am fully aware of our District’s 20-year strategic plan and will work tirelessly to achieve its goals. I think I may be the only candidate to have had “town hall meetings” over the summer with a number of our current and retired teachers. It gave them the opportunity to speak freely about the real issues facing our schools today.

Faucheux said the biggest change he would like to make to the school district is discipline.

“And to relieve our teachers of the burden of being social workers, emotional coaches and psychiatrists… thus allowing them to be who they choose to be – teachers,” he said.

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AI in customer experiences is a game-changer for businesses in the digital world https://sanshinzencommunity.org/ai-in-customer-experiences-is-a-game-changer-for-businesses-in-the-digital-world/ Fri, 04 Nov 2022 11:02:01 +0000 https://sanshinzencommunity.org/ai-in-customer-experiences-is-a-game-changer-for-businesses-in-the-digital-world/ AI-powered customer service is a disruptive innovation for businesses as it provides users with highly relevant and hyper-personalized experiences. Although AI is powered by technology, it actually improves human touch and personalization every moment, so much so that many customers who use AI-powered services like chatbots don’t even realize that it is a technological intervention. […]]]>

AI-powered customer service is a disruptive innovation for businesses as it provides users with highly relevant and hyper-personalized experiences. Although AI is powered by technology, it actually improves human touch and personalization every moment, so much so that many customers who use AI-powered services like chatbots don’t even realize that it is a technological intervention.

AI is especially crucial for businesses in the digital world as it transforms the way they build their brands, the way they acquire and retain customers, the way they optimize resources and the way they solve customer-related issues. customers and solve problems effectively. AI is a game-changer for all of the following reasons:

Removing guesswork enables data-driven decision making:

Example: Companies target a customer with a certain type of mobile phone based on their previous purchases, the number of years of use and the reason for changing their phone.

AI-powered data collection and analysis enables businesses to create a customer view based on insights derived from behavioral patterns and actions. It also helps companies to catch trends, quickly identify problems or reveal information to make improvements to products, website, services or application interface.

Eliminate universal recommendations, give highly personalized suggestions

Example: A customer searching for running shoes on their favorite app receives a message or email from the brand recommending the best shoes for their foot type, activity level, price range, and trendy designs and colors.

AI-driven platforms analyze customer information and help provide preference-based recommendations. Businesses can dig deep to analyze customer behavior and interests and deliver personalized content in the form of product recommendations, relevant written or video content, and targeted marketing communications. Research shows that more than 91% of customers buy from brands that offer them “relevant recommendations, recognize them and remember them”.

Eliminates blanket marketing, makes it more targeted and generates a higher return on investment:

Example: An OTT platform knows exactly the best shows to view when a particular viewer logs on. For example, if this viewer likes to watch action-based movies, the top display on the homepage would be a list of action-based movies or shows. .

AI is useful for understanding and influencing customer behavior. Targeting messages to people with specific personality types is more effective, resulting in higher click-through and conversion rates.

With AI-based platforms, companies identify and segment customers based on their behavior and psychological profiles. They gain a better understanding of the needs and interests that drive them to buy and create targeted messages that are more likely to persuade and motivate them.

Reduce customer frustration and improve engagement at all times:

Example: Customers often call businesses for routine inquiries that can be easily handled at any time by AI-powered chatbots. They can also keep customers engaged, resolve issues, and build it into all of their future communications.

In the digital age, customers always want solutions to “here and now” problems. They expect brands to be available and responsive 24/7. Delayed responses or long wait times frustrate them, and research suggests businesses are losing nearly 75% of their customers. due to long waiting times. Businesses that use AI-powered solutions like chatbots can respond to customer needs faster and more efficiently. AI-powered platforms deliver optimal customer experience to the targeted audience based on their voice or facial expressions, improving engagement and keeping the experience highly personalized.

Reduces manual effort and costs, optimizes resources

Example: AI can manage the sharing of customer-relevant information such as location, addresses, contact person and any updates such as changes to opening hours, while Customer service can handle customer issues that require human intervention, such as resolving payment disputes or product issues.

AI-powered services help businesses reduce costs by reducing manual effort and freeing up the time and effort of customer-facing teams. This is especially important for responding to routine queries, saving valuable manpower and optimizing response time. AI chatbots are the panacea for solving common customer queries. Businesses can do this by initiating conversations at pre-designated touchpoints on the applications so that answers to routine queries are resolved immediately. This allows customer support members to focus on more productive and complex tasks.

AI-powered platforms improve customer experience because they understand customer preferences and ensure the right recommendations and communication reach the right customer at the right time.



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Disclaimer

The opinions expressed above are those of the author.



END OF ARTICLE



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Ministry of Education ready for NSC exams 2022 https://sanshinzencommunity.org/ministry-of-education-ready-for-nsc-exams-2022/ Tue, 01 Nov 2022 12:43:39 +0000 https://sanshinzencommunity.org/ministry-of-education-ready-for-nsc-exams-2022/ Gauteng Education MEC Matome Chiloane recently held the 2022 National Senior Certificate (NSC) Exam Pledge Signing Ceremony at BB Mnyathaza Secondary School in Etwatwa, ahead of the start of the NSC exams on October 31st. Signing the Pledge serves as an indication of learners’ commitment to the NSC Examination Code of Conduct that they will […]]]>

Gauteng Education MEC Matome Chiloane recently held the 2022 National Senior Certificate (NSC) Exam Pledge Signing Ceremony at BB Mnyathaza Secondary School in Etwatwa, ahead of the start of the NSC exams on October 31st.

Signing the Pledge serves as an indication of learners’ commitment to the NSC Examination Code of Conduct that they will be honest, not cheat or use prohibited material in examination rooms, and will not not compromise the integrity of the exams.

Chiloane said 138,877 full-time learners will take the exams in Gauteng, up from 132,869 last year.

Gauteng Education MEC Matome Chiloane signing a National Senior Certificate (NSC) exam pledge during the department’s visit to BB Mnyathaza Secondary School in Etwatwa recently. Photo: GDE media

“The department has trained and formally appointed head proctors for the 1,018 examination centers to administer the 2022 NSC examinations. We have appointed service providers to strengthen security in the districts, such as armed escorts, response units and CCTV cameras. »

Shedding interventions
Chiloane said that Eskom and City Power have been made aware of important dates when the CAT and IT practice exams are being written to minimize power cuts on those dates.

“An audit of the CAT and IT laboratories has been carried out.

“Exam centers that do not have generators will procure or rent generators to avoid disruptions that may result from a power outage. The department has also rented generators to ensure backup power is available for key processes such as tagging and catching during load shedding,” Chiloane said.

Seen here are some of the Ministry of Education officials who attended the 2022 National Senior Certificate (NSC) Examination Commitment Signing Ceremony at BB Mnyathaza Secondary School in Etwatwa.

The ministerial release of the NSC 2022 national results and the provincial release of the results will take place on January 19 and 20.

Grade 1 & 8 Learner Placement Update
According to Chiloane, beginning October 3, text messages with placement offers were sent to the parents and guardians of candidates who meet the placement requirements in terms of options.

“To date, over 159,070 (47.8%) unique applicants have been placed. A total of 87,608 first graders and 71,462 eighth graders were placed. A total of 173,487 (52.2%) unique applicants are unplaced,” Chiloane said.

Chiloane said placement offers will continue to be sent daily until November 30.

“We have observed through the media and our communication platforms that parents who have not received offers are anxious and panicking. We urged them to be patient as all learners will be placed,” Chiloane said.

Also read: GDE finalizes placement of learners for 2022

Also Read: GDE Placement Period Extended Until December 10

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How it could generate services revenue for Apple https://sanshinzencommunity.org/how-it-could-generate-services-revenue-for-apple/ Sat, 29 Oct 2022 10:00:00 +0000 https://sanshinzencommunity.org/how-it-could-generate-services-revenue-for-apple/ Apple at Work is brought to you by Jamf: Get comprehensive management and security solutions for your organization that are secure for the business, simple for the consumer, and protect privacy with Jamf. Plus, you’ll get same-day support for the latest Apple operating system upgrades. Today, more than 62,000 organizations trust Jamf to manage and […]]]>

Apple at Work is brought to you by Jamf: Get comprehensive management and security solutions for your organization that are secure for the business, simple for the consumer, and protect privacy with Jamf. Plus, you’ll get same-day support for the latest Apple operating system upgrades. Today, more than 62,000 organizations trust Jamf to manage and secure more than 27 million devices.

When iMessage launched with iOS 5, it was truly an awesome deployment design from Apple. There was no registration, it was automatic. There was no app to download – it was integrated with the SMS/messages app. There was no user interface to learn. It worked like your normal messaging app. Apple has done a good job of evolving the service. It’s no longer the only messaging app on the market, and I think Apple has an opportunity to turn iMessage into a professional chat tool if it expands it outside of the Apple ecosystem. Let’s see how Apple could create an iMessage@Work tool to compete with Slack and Microsoft Teams.

About Apple@Work: Bradley Chambers managed a corporate IT network from 2009 to 2021. With his experience deploying and managing firewalls, switches, mobile device management system, Wi- Fi enterprise, hundreds of Macs and hundreds of iPads, Bradley will highlight the ways Apple IT managers deploy Apple devices, build networks to support them, train users, stories from the trenches of IT management and ways Apple could improve its products for IT services.


iMessage for business

Apple has done some of the leg work here by creating an iMessage for business communication tool. Apple Messages for Business is a service your business can use to communicate directly with customers using the Messages app. You can use the power of iMessage to solve problems, schedule appointments, make purchases or make payments with Apple Pay. Businesses can choose to use a messaging service provider (MSP) to handle customer requests through Messages for Business. Depending on the email setup you configure, your customers can start a conversation with your business through different entry points such as websites, apps, and email. Customers can connect with your business in Apple Maps or by tapping your phone number in the app.

If you’ve used Apple Messages for Business as a customer, you know it’s a straightforward experience. Customers like to chat for help like they do with their friends; they love seamless sharing from iOS and macOS. iMessage is ultimately a simplified chat app, and I think that’s ultimately what businesses need today.

I think it’s time for Apple to roll out an iMessage@Work tool that could be used instead of Slack or Microsoft Teams. Companies like Spike and Twobird are pioneering this approach with a messaging app that looks like a chat/messaging app.

If you’ve never tried Spike or Twobird, I highly recommend that you at least download it and sign in with your email account. It’s a revolutionary way to use email. This really highlights what Apple could do with a version of iMessage designed for cross-platform work. I think the most important feature of iMessage@Work would be the ability for users to customize their own workspace. Each user can create a personalized profile picture and display name, as well as create a list of contacts they consider important to their business, then organize them into different groups and projects. These rooms could be used as project management tools, allowing users to collaborate on a particular task or project with others in their group. This would make it easier to share files, discuss a project, etc.

Built-in FaceTime

In May 2020, I explained why FaceTime didn’t have its Zoom moment during the COVID lockdowns. I mentioned this lack of access for FaceTime on non-Apple platforms. Apple has since rectified that with the ability to join FaceTime calls from other platforms, but I think the secret sauce would be the ability to switch from chatting with work to a quick FaceTime call similar to how Slack enables Huddles. Spike also lets you quickly switch between chat and calls.

Cross-platform

For iMessage@Work to take off, Apple needs to expand it to Android, PC, and the web. Currently, iMessage is only available on iOS and macOS. Tim Cook recently dismissed the need for RCS for iPhone. I believe the wrong question was asked, however. iMessage is a great platform and Apple has the opportunity to expand into business services with an iMessage@Work subscription. Apple may charge a per-user subscription fee related to Managed Apple IDs and user registration. Employees using Apple devices could have a secondary iMessage instance for their work communication while Android and PC users could log in with their Managed Apple ID to chat with co-workers.

Recap on iMessage@Work

iMessage@Work is less about getting the consumer version of iMessage working on Android and Windows. It’s more about creating a company-specific version of iMessage that works across multiple platforms. Apple is focused on growing its service revenue, and iMessage@Work would be an opportunity to do just that.

Apple at Work is brought to you by Jamf: Get comprehensive management and security solutions for your organization that are secure for the business, simple for the consumer, and protect privacy with Jamf. Plus, you’ll get same-day support for the latest Apple operating system upgrades. Today, more than 62,000 organizations trust Jamf to manage and secure more than 27 million devices.

Jamf

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Hundreds of people help welcome the next generation of passenger rail by Dianna Baskin https://sanshinzencommunity.org/hundreds-of-people-help-welcome-the-next-generation-of-passenger-rail-by-dianna-baskin/ Wed, 26 Oct 2022 23:49:56 +0000 https://sanshinzencommunity.org/hundreds-of-people-help-welcome-the-next-generation-of-passenger-rail-by-dianna-baskin/ A crowd of more than 300 on Friday helped usher in a new era of public transit in Southern California with a ribbon cutting for the new Arrow line at the historic Redlands-Downtown station. Local, state and national officials joined community members and leaders of the San Bernardino County Transportation Authority (SBCTA) and Metrolink to […]]]>

A crowd of more than 300 on Friday helped usher in a new era of public transit in Southern California with a ribbon cutting for the new Arrow line at the historic Redlands-Downtown station.

Local, state and national officials joined community members and leaders of the San Bernardino County Transportation Authority (SBCTA) and Metrolink to welcome the highly anticipated new service and state-of-the-art passenger trains that will transform the way commuters rail is operated in the Inland Empire and across the state.

Arrow, which will officially enter service on Monday, has taken more than a decade in the making, with new tracks, improved crossings, quiet areas and five stations along the 9-mile route between downtown San Bernardino and downtown Redlands.

Arrow will connect San Bernardino County’s eastern valley to a multimodal transportation hub that can provide access to all points west. Five new stations will connect residents, businesses and visitors to a variety of recreation, education, healthcare and other destinations. Stations include San Bernardino-Downtown (Rialto Avenue and E Street), San Bernardino-Tippecanoe Station (between Victoria Avenue and Hardt Street), Redlands-Esri (across from the Esri campus), Redlands-Downtown (just north of the historic Redlands Santa Fe Depot) and Redlands-University (the south end of the University of Redlands campus).

“The launch of the Arrow line signals the next generation of commuter rail service in our region. This clean air service will help improve air quality while providing direct Metrolink system access to tens of thousands of additional commuters in one of the nation’s fastest growing economic and population centers.” , said Art Bishop, president of the SBCTA. Board of Directors and Pro Tem Mayor of the City of Apple Valley.

Others who spoke at Friday’s ribbon cutting included U.S. Representative Pete Aguilar (CA-31) and San Bernardino County 3rd District Supervisor Dawn Rowe. The event also featured a welcome video from US Transportation Secretary Pete Buttigieg.

Metrolink owns and operates Arrow. Metrolink will share Arrow’s schedules and fares on its communication platforms. For more information, passengers can text or call Metrolink at (800) 371-5465 or email through its customer service web page.

To learn more about the Arrow line, visit SBCTA’s project page

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Big Tech Has Been a Revenue Haven for Years, But Security Isn’t a Sure Thing Anymore https://sanshinzencommunity.org/big-tech-has-been-a-revenue-haven-for-years-but-security-isnt-a-sure-thing-anymore/ Sun, 23 Oct 2022 20:09:00 +0000 https://sanshinzencommunity.org/big-tech-has-been-a-revenue-haven-for-years-but-security-isnt-a-sure-thing-anymore/ By Bill Peters Earnings Watch: Alphabet, Amazon, Apple, Meta and Microsoft plan to announce crucial results amid doubts over the economy, and they will all report in the biggest week of the earnings season The biggest week of the third-quarter earnings season will also likely be its most anxiety-provoking, as an onslaught of surefire tech […]]]>

By Bill Peters

Earnings Watch: Alphabet, Amazon, Apple, Meta and Microsoft plan to announce crucial results amid doubts over the economy, and they will all report in the biggest week of the earnings season

The biggest week of the third-quarter earnings season will also likely be its most anxiety-provoking, as an onslaught of surefire tech giants prepare to report amid staff cuts and signs of slowing demand for digital advertisements, e-commerce and smartphone sales.

Tech investor dyspepsia begins Tuesday, with Microsoft Corp. (MSFT) and Google’s parent company Alphabet Inc. (GOOGL) (GOOGL). Facebook parent company Meta Platforms Inc. (META) reports Wednesday. Earnings from Apple Inc. (AAPL) and online retailer Amazon Inc. (AMZN) round out Big Tech’s earnings season on Thursday.

The results will follow a two-year pandemic-era digital boom that was overtaken by inflation, a stronger dollar and a greater desire to resume travel, restaurants and other aspects of pre-pandemic life. . And they come after tech stocks have been rising for years — often non-stop, and with seemingly guaranteed growth — until they hit a skid in 2022.

Don’t Miss: Tech Revenues Are About To Plunge And There’s No Lifeline In Sight

Last week’s results from Snap Inc. (SNAP) were a potential prologue. Shares of the social media platform plunged after pointing to wilting digital advertising and competition from TikTok, signaling a potential cost cut ahead and failing to offer a financial outlook for the all-important season. holidays.

Concerns about a pullback in digital ad spending among companies fearful of recession are particularly worrying for Alphabet and Meta – which Bloomberg News reported last month are likely to cut staff for the first time. JPMorgan analysts pointed to weaker growth trends in Google’s core online search segment and a greater competitive threat to YouTube from TikTok. And they said they would look for signs of engagement in Instagram Reels as well as signs that Meta executives are committed to controlling spending on its vast metaverse ambitions.

Earnings outlook: Google may be the safest of the digital advertising giants, but that’s not saying much right now

“Sentiment remains cautious across our coverage universe, with slowing secular growth, increased competition and macro concerns,” the JPMorgan analysts wrote.

The FactSet forecast also gives some idea of ​​the magnitude of the earnings decline the two companies represent for the financial data firm’s communications services business.

“At the company level, Meta Platforms and Alphabet are the main contributors to the sector’s earnings decline,” FactSet analyst John Butters said in a report Friday. “If these two companies were excluded, the combined earnings decline for the sector would improve to -2.7% from -12.5%.”

Some big tech giants have already signaled that cost reductions are coming. Microsoft, for example, has confirmed plans to lay off around 1,000 workers. Ahead of the results, Zacks analysts were optimistic about Microsoft’s cloud prospects and the growth of its Teams platform as digital adoption and remote working continue. But analysts are worried about a sharp drop in PC demand.

Full earnings overview: Microsoft earnings on deck amid layoffs and recession fears

Amazon has cut costs for much of the year, and analysts expect the company to turn a profit in the quarter after two consecutive quarterly losses largely tied to its stake in the electric vehicle maker in difficulty Rivian Automotive Inc. (RIVN). Still, Wall Street remains concerned about lagging demand in its online shopping activity during the key holiday shopping season.

Amazon revenue: “The good news is that the consumer is still spending. The bad news is that they’re not spending on e-commerce.

Apple is one of the few tech giants that hasn’t been the subject of rumored workforce reductions, but there have been reports that the iPhone maker is cutting production of its core product. There are also questions about what the company’s iPhone pricing strategy – i.e. not increasing them on its new iPhone models – says about overall demand.

Apple revenue: What do the iPhone production reports really mean?

These are just the tip of a massive mountain of earnings reports to come in the busiest week of the season, with a third of S&P 500 companies and 40% of Dow Jones Industrial Average components expected to report. Besides Apple, Intel and Microsoft, Dow names reporting in the coming week include Coca-Cola Co. (KO) and McDonald’s Corp. (MCD).

See also: Stock investors brace for busiest week of earnings season. Here’s how it stacks up so far

A fifth of S&P 500 companies have reported third-quarter results so far, FactSet data shows, and 72% of those companies beat earnings expectations while 70% beat sales forecasts. . Those results, so far, have left the third-quarter earnings growth forecast somewhat higher than last week, FactSet’s Butters said in its weekly report. But the outlook was still subdued compared to what it was at the end of September.

The call to put on your agenda

Layoffs at Intel

Intel Corp. (INTC) is reportedly planning to announce “targeted” layoffs next month, according to a report from The Oregonian, which said more information on the matter could come Nov. 1. Chief Executive Pat Gelsinger, in a video to employees, reportedly said “Intel’s costs are too high and our margins are too low,” seemingly confirming a layoff report earlier this month. Intel is expected to report results after markets close on Oct. 27. The last time Intel laid off a large number of employees was in 2016.

Intel struggled with its margins as Gelsinger focused on building and improving its manufacturing efforts. Other chipmakers toned down expectations amid U.S. tech restrictions on China and a sharp slowdown in PC shipments, which are expected to post their biggest drop since record-keeping began.

See: Early chip wins gave a sigh of relief, but two more big tests are coming

Reports from Texas Instruments Inc. (TXN) and KLA Corp. (KLAC), due Tuesday and Wednesday, respectively, will also offer more nuance on the chip industry, which has also been struggling with shortages and lockdowns in China.

Numbers to watch

Car sales: Ford and GM

General Motors Co. (GM) and Ford Motor Co. (F) release their results on Tuesday and Wednesday, respectively. The results from the two automakers will offer more color on auto demand amid growing concerns over excess supply as rising interest rates and a slowing economy threaten to scare off potential car buyers .

Earnings preview: Ford has already ‘bitten the proverbial bullet’ ahead of earnings, but GM’s results could go either way

Edmunds said last month it expected U.S. new-vehicle sales to fall 0.9% in the third quarter from the year-ago period. The auto data provider said thawing chip supply chains helped replenish dealer lots. However, UBS analyst Patrick Hummel recently warned that the insufficient supply that has driven car prices higher could soon turn into oversupply.

Food prices: Chipotle, Kraft Heinz

Mexican fast-food chain Chipotle Mexican Grill Inc. (CMG) reports earnings Tuesday, and Kraft Heinz Co. (KHC) — known for foods like Heinz ketchup and Kraft macaroni and cheese — reports Wednesday. The results will give investors and consumers insight into the direction of food prices, after tensions in the agricultural industry and Russia’s invasion of Ukraine pushed up grain costs. Both companies have relied on price increases to boost sales, even though Kraft Heinz and some other consumer goods giants are selling less product overall. But some analysts have questioned how much leeway companies have to charge their customers more.

-Bill Peters

 

(END) Dow Jones Newswire

10-23-22 1609ET

Copyright (c) 2022 Dow Jones & Company, Inc.

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