Hurricane Season Preparedness Videos Released | News, Sports, Jobs
Animated video PSAs about preparing for hurricane season will be released as part of a Hawaii Emergency Management Agency public awareness campaign for National Preparedness Month.
The series of three announcements focuses on three aspects of hurricane preparedness: developing a plan, stocking up on supplies and a “Go-Kit” and check on neighbors, according to a news release from the agency.
“The themes are universal for community preparedness, whether the hazard that could threaten Hawaii’s residents, property, and environment is a hurricane, tsunami, wildfire, or volcanic eruption.” said agency administrator Luke Meyers. “Preparing before disaster strikes gives you more control over your situation and frees up resources to help those who need it most.”
The “Don’t Be Afraid – Get Ready” will air on television, radio and digital platforms throughout the month.
One spot is based on interviews with Johnny Gordines, a Kauai resident who sheltered in his home with his wife, Theresa, when Hurricane Iniki hit the community 30 years ago this month. Neighbors helped clear a path between their home and the hospital, where Theresa gave birth to their daughter the morning after making landfall.
“Johnny and Theresa’s story is a great example of how the aloha spirit connects our communities when faced with a challenge,” said Adam Weintraub, the agency’s communications director. “It’s one of Iniki’s lessons that still holds true today.”
The spots have audio versions in English and Hawaiian and with subtitles in Tagalog, Korean, Spanish, Japanese and other languages spoken in the state.
The first public service announcement was also posted on the agency’s website at dod.gov/hiema.
The campaign was designed and produced by Honolulu-based media company Hyperspective, with funding provided by the Federal Emergency Management Agency through its Emergency Management Performance Grant program.