Ruder Finn launches RF Thunder communications consultancy | RP


Ruder Finn India has launched a communications consultancy firm – RF Thunder – which seeks to bring together “the art and science of engagement”. Fully owned by the Ruder Finn Group, RF Thunder will integrate digital, design and advocacy services with the aim of shaping perceptions and influencing public opinion, creating meaningful and relevant experiences.

The new entity will be headed by Suvir Paul, who has joined him as executive vice president. Proteek Dey, Head of Digital, RF Thunder, will partner with Paul. In his role, Dey will be responsible for creating a digital hub that aims to integrate traditional public relations with digital marketing and technological development on acquired, owned, shared and paid platforms.

RF Thunder will provide strategic advice and execution capabilities in the areas of reputation management, government affairs and public policy, crisis and issue management, digital marketing and social media, and business consulting. Mark.

Kathy Bloomgarden, CEO of Ruder Finn Inc., said: “As we continue to refine our ‘What’s Next’ vision at Ruder Finn, we are delighted to announce the launch of RF Thunder in India. RF Thunder brings together a set of communication skills that guide Ruder Finn’s future thinking with a focus on digital conversations and engagements. RF Thunder represents a significant addition to Ruder Finn’s global competencies, and we are delighted to be able to offer these services to our clients.

Atul Sharma, Managing Director of Ruder Finn India, added: “I am extremely happy to join forces with great leaders who will bring the RF Thunder proposal to life in India. With data science and public opinion research informing all aspects of ideation, RF Thunder will expand our existing offerings and acquire new customers, focusing on the “future” of communication. and commitment. We look forward to bringing these new era services to the entire Ruder Finn group of companies in India. “

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