Tell SunStar: Communicating the Duterte Legacy
By the Presidential Office of Communications Operations
Communication to BASE is working.
And to say that this has greatly contributed to why President Rodrigo Roa Duterte enjoys such a high public approval rating is not a one-time thing, but a series of relentless efforts to campaign for more aware and informed citizens.
The Presidential Office of Communications Operations (PCOO), under the leadership of Secretary Martin Andanar, has carried out important institutional reforms that have taken government media to new heights.
As the government’s main communications arm, Secretary Martin Andanar has pushed for the digitization of government media platforms, including that of its attached agencies, thus bringing the people closer to the president’s messages.
The internet has made the PCOO more effective in its campaign for good governance and in informing the public in the space of five years. Social media platforms offer a more dynamic way to connect with a wide range of people across the world.
For the Philippine government, this was an opportunity to reach more Filipinos and promote the programs that would become the legacy of Tapang in Malasakit of the Duterte administration.
The tech landscape was conducive to the diffusion of administration efforts, shaping the public’s awareness that government is all-time #WorkWorkWork, resounding much like its ambitious Build, Build, Build infrastructure program. This strategy of using digital platforms helped garner more support from Filipinos online and garnered admiration from overseas allies, as information could reach people in real time, no matter where. they are in the world.
The government’s openness and maximized online presence made it more susceptible to scrutiny and criticism, but it “has not succumbed to attacks, nor has it allowed criticism, which is so intense. be they, to curb their determination and their initiatives “, he remained confident because the goal was” pure, unpolluted “.
In addition to aligning with private media on using social media to disseminate information in a timely manner, he also encouraged public participation. Strong communication fosters trust between people, which in turn inspires citizens to get involved in their communities.
Through government public discourse and other communication platforms, Filipinos have confidence that their national government, under the leadership of President Duterte, is well equipped to handle emergencies and other crises. This is reflected in surveys of the confidence expressed by the public in the President and his Cabinet. In the recent PUBLiCUS Asia poll, President Duterte has an approval rating of 58% and a trust rating of 55%. In Pulse Asia’s latest poll recorded in September 2020, the president got a 91% approval rating, and the polling company said the president’s ratings don’t change until today. Pulse Asia even cited that the big lead by Davao City Mayor Inday Sara Duterte in the latest presidential poll can be attributed to President Duterte’s popularity. In fact, analysts have unanimously shared the same view that President Duterte is the most popular post-Marcos president.
Let us not forget either that it is the PCOO which initiated the historic policy of freedom of information (FOI), which entered into force by virtue of the executive decree n ° 2 signed in 2016. This favors the promotion of the free media and general public access to transactions. , executive data and information. It has established a program of good governance and transparency.
Thanks to Radio-Television Malacañang (RTVM), the government was able to broadcast the president’s statements “live” – his state-of-the-nation speeches, media interviews, meetings and other gatherings. important with local officials. These commitments are amplified by the more than 90 social media pages of the Philippine News Agency, other public and private media, making him the “most visible and accessible” president in the country’s history. .
Amid the pandemic, the PCOO continues to amplify and educate the public on the government’s responses to Covid-19, including its campaign and campaign to vaccinate at least 70% of the population to ensure the protection of the population against the virus, through various mechanisms, campaigns and programs.
Led by its Laging Handa Crisis Communication Center, the agency continues to disseminate factual information and counter and reject disinformation that plagues not only the government’s Covid-19 responses, but the virus and vaccines as well. themselves and their effects on the collective offer for the country’s recovery.
Laging Handa’s Public Briefing, Cabinet Report, Network News, Cords X Podcast, Laging Handa Dokyu, Virtual Pressers and Report Tours, among others, are used and maximized to highlight the actions of the government against the pandemic, and now in the vaccine rollout, through open dialogues and engagement of government officials with the Filipino public.
Other virtual pressers have also been launched by partner agencies of the executive, evaluating the PCOO’s initiative to reshape the way information is disseminated to the public.
Various information and education initiatives also contribute to these causes, such as the vaccine communication campaign and the VAXplainer documentary series, outside of Laging Handa Dokyu.
Through these, the PCOO has achieved prestigious national and international recognition for its campaign for good governance through its innovation in delivering impactful information initiatives during the pandemic.
The Presidential Communications Operations Office won seven major awards at the 2021 Stevie® Awards. The Gandingan 2021: The 15th UPLB Isko’t Iska’s Multimedia Awards hosted by the UP Community Broadcasters’ Society also named the Laging Handa Dokyu as the “ most development-oriented public service ”.
In addition to massive updates and information dissemination operations, PCOO has also modernized both radio and television facilities to provide more regionally relevant information.
Further infrastructure projects for government media workers are expected to be built after the successful launch of the Mindanao Media Hub in Davao City. Plans for the Government Communication Academy and the Visayas Media Hub are underway. New buildings for the regional offices of the Philippine News Agency are also under construction at the time of writing. The rehabilitation of government radio stations is also underway as part of the ongoing Radio Rehab program.
Of note, Secretary Andanar is the only secretary who personally visits and inspects the situation of government media across the country, giving them the rehabilitation they have long deserved.
Such a move boosted the morale of government media workers, knowing that someone is there to demonstrate President Rodrigo Duterte’s marching order for the national government to descend on communities. After all, employees with uplifted morale can actually lead to a more productive workflow for any business and organization.
They went to the grassroots for #InformInformInform and to make it clear that President Duterte is doing everything in his power to reach and solve the problems of vulnerable sectors.
There is close coordination among PCOO agencies, which include the Philippine News Agency (PIA), Philippine News Agency (PNA), Philippine Broadcasting Service (PBS), People’s Television Network (PTV ) and the Bureau of Communications Services (BCS), to ensure that this information is disseminated to the public.
All of these communication strategies, to provide better ways for Tapang in Malasakit to enter the life of every Filipino, to communicate the Duterte heritage.