Why Business Owners Need a Social Media Presence + 7 Tips for Optimizing Your Profiles


Love it or hate it, social media is here to stay.

Research shows that online platforms like Facebook and Twitter have become entrenched in the lives of consumers by providing a way for them to discover new brands and engage with businesses who share their values ​​and who can help them meet their needs. their needs both at home and at work. According to a recent Harris poll commissioned by Sprout Social, about 55% of consumers say they use social media to learn more about new brands, and 78% say they’re more willing to buy from a business after having had a positive experience with them on social networks. media.

Social media for business owners

As a business owner, you might think you have social media coverage. After all, your business has likely developed a solid digital marketing strategy focused on promoting engagement and attracting new subscribers to your business accounts.

But there is a strong case for you to complement your company’s social media efforts with a public and personal profile that showcases your strengths. On the one hand, social media offers business owners a free and effective way to promote their business and boost their credibility.

Here are four more ways you can use your personal social media pages to your advantage as a business leader:

  1. As a business owner, you are the greatest cheerleader in your business. Sharing videos showcasing new products or touting recent sales on your LinkedIn page shows your passion and commitment to your work.
  2. You have the possibility to engage directly and instantly with current and potential customers, employees, peers and investors, including answering questions and clarifying or amplifying company messages.
  3. Building relationships online can help you strengthen and leverage your professional network to gain support for a wide range of business initiatives.
  4. Ask questions and ask for feedback via social media is a fast and cost effective way to gain insight into evolving trends and emerging issues.

Optimize your efforts on social networks

When deciding to enter the social media scene, there are a lot of things to consider. Developing and implementing a well-thought-out strategy can help you optimize your efforts while reducing the risk of making very public missteps in your communication.

Here are seven strategies to try to keep your feet on the ground when you start to create your personal social media strategy:

  1. Collaborate with your internal social media marketing staff-even if that means you! Whatever strategy you employ, it should complement your company’s communication efforts. For example, you can try to coordinate the calendar for company-related announcements or post content like images and resources.
  2. Decide which platforms you want to use. You don’t have to be active on every social media site out there. Before you jump in, think about which platforms would best allow you to connect with both customers and peers. Which do you find most interesting? What type of content do you enjoy the most? Where does your target audience spend their time?
  3. Identify and respond to your target audience. Once you decide to go public with social media, it’s important to do your research to make sure that you are actually reaching the demographics that you hope to target. Join relevant groups on platforms like Facebook and LinkedIn, and keep an eye on what others are posting so you can share content that is both timely and trending.
  4. Remember to keep some channels private. It’s never a good idea to share something online that you wouldn’t want to see publicly. Still, sometimes it is nice to be able to share a funny quote or a collection of family photos with just those around you. For times like these, consider keeping a private account on one or more platforms in place of or in addition to your public persona.
  5. Be authentic. This is glaring when you are not true to your personality and personal values ​​online. Every post you post doesn’t have to be perfect, but they all need to be honest and accurately reflect your position on the topic or issue at hand.
  6. Add value. While the main driving force behind your social media efforts is the growth of your business, you won’t get many followers on any platform if you only use it to promote yourself. Develop a content strategy that allows you to showcase your areas of expertise by providing useful information, tips, or even freebies to your followers. For example, an accountant can send reminders when estimated tax time arrives, while a marketing agency can share a vacation-themed email template that’s free to download.
  7. Develop your own brand. There may come a time when you want to expand beyond your business and seek new career opportunities. Don’t be afraid to use your social media presence to spread your wings and expand your network so that you can leverage your connections if and when the time is right.

One last tip

When it comes to social media, your success is often a direct result of your efforts. The more active content you share and the more you engage with other people’s posts, the more engagement you will see on your own. profile. For many business leaders, the tricky part is staying consistent.

While it’s important to stay active, don’t be afraid to get help with creative and technical tasks, perhaps from a freelance writer or administrative assistant, to make sure your profiles stay active and as you achieve your goals on the social media front.


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