Wondrlab leaves with integrated media mandate of Bajaj CT
Wondrlab has bagged a new business. The startup won the integrated mandate for the Bajaj CT motorcycle and all its variants. Wondrlab’s content platform will run the business.
As part of this mandate, Bajaj Auto entrusted Wondrlab with its end-to-end integrated communications functions, including branding and creative for core and digital platforms. In addition, the startup is also gearing up with a campaign to promote the newly launched Bajaj CT 110 X – a bolder, stronger and beefier variant of the CT 100, the agency said in a statement.
Speaking about the partnership with Wondrlab, Narayan Sundararaman, Marketing Director, Bajaj Auto, said, “Bajaj CT is an important brand to us, and it has marked the minds of customers with its unique value proposition. In the segment defined by mileage and maintenance as key purchasing parameters, Bajaj CT also offers a differentiated offering in the form of a robust bicycle (Kadak bicycle). We needed a creative partner to bring this brand world to life and Wondrlab is that partner. We are delighted to welcome them on board.
Saurabh Varma, Founder and CEO of Wondrlab, said: “Partnering with Bajaj Auto is a privilege. Bajaj Auto is the world’s most valuable two-wheeler company. And what makes it really special are its world-class products and incredible marketing. We are grateful for the opportunity to build on the ‘World’s Favorite Indian’ narrative by creating work for an iconic brand like CT. We are touched by the trust and faith bestowed upon us. Now let’s do some wonderful things.
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